What is Online Marketing?

Digital Marketing, or Online Marketing, reffers to marketing of products or services using digital technologies, mainly on the Internet, but also includes the use of phones, advertising display and many other digital mediums.

It includes techniques such as
  • SEO (search engine optimization)
  • SEM (search engine marketing)
  • Content marketing
  • Influencer marketing
  • Content automation
  • Campaign marketing
  • Data-driven marketing and e-commerce marketing
  • Social media marketing
  • Social media optimization
  • Email, advertising display and many more

Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.

How can we help?

  • Planning and optimizing your digital marketing
  • Social media marketing
  • Traffic building
  • E-Business security
  • Strategies for business success
  • Social networks
  • Online research
  • Online consumer behavior
  • Online communication
  • Online personalization

The main limitation of this type of marketing is the lack of tangibility in reference to products. Consumers are unable to try out or view the actual product before purchasing. Generous return policies are the main way to circumvent such buyer apprehension.

Online marketing can deliver benefits such as
  • Growth in potential
  • Reduced expenses
  • Elegant communications
  • Better control
  • Improved customer service
  • Competitive advantage
Online marketing has several advantages
  • Low costs
  • Flexibility and convenience
  • Efficient statistical results
  • Multiple options
  • Demographic targeting

Online marketing has outsold traditional advertising in recent years and continues to be a high-growth industry.


Launch an Online Marketing campaign